Interview with Lisa Hickey Co-Founder of Panacea Collective - What it Takes to Build a Company from the Ground Up
In this episode I interview Lisa Hickey who is co-founder of Panacea Collective, a 360-degree event production and experiential marketing firm with an expansive boutique furniture rental, environmental styling and staging operation in-house. Prior to co-founding Panacea in 2015, Lisa served as Festival Marketing Director with C3 Presents, the third largest concert promoter in the United States, and the producer of Lollapalooza, Austin City Limits Music Festival, and Austin Food & Wine Festival, among others. She is also the Co-founder of Do312, a Chicago-based media property focused on helping a culture-forward audience find concerts and events.
Lisa brings 20 years of experience in marketing, idea development, growth strategy, sponsorship acquisition and management of large scale festivals and events including Lollapalooza and Austin City Limits Music Festival. She is highly involved in the Austin community, and currently serves on the boards of Austin Film Society and Saint Gabriel’s Catholic School. Previous service includes Governor of the Texas Chapter of The Recording Academy from 2004 until 2008, Commissioner of Austin Music Commission from 2003 until 2006, Board Member of Heath Alliance for Austin Musicians from 2009-2018 and Creative Action 2016-2018.
Connect with Lisa -
On Instagram -